At Norman Racing, we believe there’s a difference between a sponsor and a partner.
A sponsor puts their name on a bike and hopes for wins. A partner joins us on the journey — sharing the risks, the rewards, and the story. With partners, it’s not just about a logo on a jersey or a sticker on a fender. It’s about building something bigger, together.
Our goal is to provide real value to our partners that goes far beyond race wins and podiums. Of course, we fight to win every mile. But what truly sets us apart is how we carry our partners with us — in every story we tell, every piece of content we create, and every audience we reach.
Norman Racing is powered by incredible racers who live differently, who push into terrain and risk most people will never touch. But on top of that, we bring something unique: our one-of-a-kind media team. From table-down product media that makes your gear look its best, to action-sport highlights that capture the speed, danger, and beauty of desert racing, we deliver content that connects your brand to audiences in a way no one else can.
When you partner with Norman Racing, you’re not just backing a race team. You’re stepping into a community, a legacy, and a story that fans, followers, and customers want to be part of. Together, we don’t just race — we grow.
Join us. Let’s build something worth more than a finish line.

Ferox fuel tabs is a performance combustion catalyst designed for us in any fuels. Our team uses it in everything from our diesel truck to our moto vans and even our race bikes. We've experienced better mileage, better power and throttle response as well as clean engines upon tear down. It gives us the confidence in the fuels we run in any of our vehicles and bikes and is by far the best dollar per horsepower upgrade you can do.

Ride Baja insurance is the best insurance coverage you can have if you decide to come spectate the team in person as most US based insurance companies won't cover you in Mexico. We trust Ride Baja with all our equipment when we go to race the SCORE series. We can't talk highly enough about the time and attention their team gives to us and all their clients.

We race the harshest terrains on earth with some very expensive machines. Bullet Proof Designs provides the best lightweight protection on the market. We've bashed rocks that would've taken our wheels off against the Bullet Proof Designs guards and their products have saved our racers from major impacts, crashes, and failures that would have happened without it.

Rocky Mountain ATV MC has helped us save countless dollars and hours due to their large parts supply and awesome shipping times. As a team we are constantly trying new things to improve and Rocky Mountain gives us the ability to find new products to test. Whatever your needs are Rocky Mountain will have it.

It's hard to find companies that love racing as much as we do and Blud Lubricants is definitely one of them. They've taken years to develop their products and we couldn't be happier to be partnered with a company that when it matters most is their to support us. We run Blud in all our machines, get longer life out of the oil which translates to longer life of our machines.

Taco Moto Co is probably the greatest product testing and building company in the moto space. We trust them with every upgraded part we can add to our bikes from the fuel pump to the electrical. Not to mention Taco Moto knows all the best spots for tacos. They also provide a massive range of their own products that we love. For anything moto, go to Taco Moto Co.

Not much explanation needed here. IMS has the best tanks for offroad and moto in the world. From our gas tanks to our gas cans we love IMS products for their quick pore systems. They keep us fueled and chasing our dreams in the quickest way possible.

Nitro Mousse has the best bibs in the game. If you're serious about racing offroad you know what we mean. From ease of install to longevity on our practice bikes and race bikes we trust Nitro Mousse to avoid flats and give us the best ground feel we can have. If you need to upgrade your bibs we highly recommend Nitro Mousse.

We'll put Delaney up against any other sprockets in the game and they'll beat anything out there. One of the most critical components on your bike is how your engine puts power to the ground through your sprockets and chain. Delaney gives us peace of mind when it comes to knowing it'll hold up to the challenge.

Seat Concepts by far has the most comfortable seats in the game. When you are racing 1,000+ miles at a time you need every break you can get and we're happy to have seat concepts seats to sit on and grip to when we're twisting the throttle on constantly for mile after mile. Their wide selections and different colorways make it easy to look good on top of the performance.

Kenda Tires are built to hold up in the roughest terrains on earth all while providing the traction and support our racers need. We run Kenda Tires in the deserts of Nevada and Utah as well as down in Mexico covering a massive range of terrain, obstacles, rocks, and cacti. Kenda holds up across every challenge.

The Klim name stands on its own already. We want and love having the best quality parts and gear we can get for our racers. Klim designs their gear to hold up in the toughest conditions and our racers put it through its paces. We proud to represent a gear brand that designs for use first and sources its products in a renewable way, because when your gear lasts, you don't have to throw it away and replace it as often.
Eric Holt - Team Manager
(702) 755-6998
eric@normanracing.co
Jack Eastmond - Marketing Director
(208) 620-7959
jack@normanracing.co